

Personalize learning with MyLab Entrepreneurship By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Students will relish the opportunity to start drawing up a business plan right away, enhancing their experience both in and out of the classroom. The authors' combined business acumen and educational expertise make for a fluid transfer of business concepts between text, instructor, and student. This approach allows students to internalize different aspects of business ownership at a self-guided pace.

Balancing real-world case studies with thoughtful instruction, Entrepreneurship helps students develop their business plans step by step, at the end of each chapter. The content you access depends on the course, but can include things such as practice.
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In its 5th Edition, Entrepreneurship takes a critical look at contemporary entrepreneurial successes, allowing students with a wide range of business interests to engage with and draw insight from the text. An access code is a password you use to access course content online.
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A comprehensive, practical approach to starting a business For fledgling entrepreneurs and business students, Entrepreneurship: Starting and Operating A Small Business untangles the complex economic, financial, and professional considerations surrounding business ownership and operations. This ISBN is for the MyLab combo card, which includes the MyLab access card, Pearson eText, and loose-leaf print edition (delivered by mail). For courses in entrepreneurship, small business management, and starting a business. Check with the seller before completing your purchase. Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for the MyLab platform may not be included, may be incorrect, or may be previously redeemed.

To register for and use MyLab or Mastering, you may also need a Course ID, which your instructor will provide. Several versions of the MyLab(TM)and Mastering(TM) platforms exist for each title, and registrations are not transferable. NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN.
